| 000 | 00837 a2200277 4500 | ||
|---|---|---|---|
| 001 | 22923 | ||
| 005 | 20251118153231.0 | ||
| 010 | _a0-07-548824-8 | ||
| 090 | _a22923 | ||
| 100 | _a20040519d1986 k y0frey5003 ba | ||
| 101 | _afre | ||
| 200 |
_aGestion de la publicité _fBRISOUX Jacques E., DARMON René et LAROCHE Michel _bLIVR |
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| 210 |
_aParis _cMcGraw-Hill _d1986 |
||
| 215 | _a637p. | ||
| 320 | _aIndex | ||
| 345 | _a6 | ||
| 606 |
_aPublicité _xMarché _xConsommation _xInformation _918014 |
||
| 606 |
_aPublicité _xMarketing _xInstitutions _xMedias _918015 |
||
| 608 | _aECONOMIE | ||
| 610 | _aMARKETING . MANAGEMENT | ||
| 610 | _aPUBLICITE | ||
| 700 | 1 |
_aBRISOUX _bJacques _4070 _918016 |
|
| 701 | 1 |
_aDARMON _bRené _4070 _918017 |
|
| 701 | 1 |
_aLAROCHE _bMichel _4070 _918018 |
|
| 801 |
_aTN _bBIB.CEC _c20040519 _gUNIMARC |
||