Le Marketing stratégique : Fondements, méthodes et applications / LAMBIN Jean-Jacques [ Livre]
Language: français.Edition Statement: 2ème éd.Publication: Paris : McGraw-Hill, 1991Description: 455p.ISBN: 2-7042-1166-3.Bibliography: Bibliogr.; Index.Subject - Topical Name: Développement -- Entreprise -- Management | Marketing -- Entreprise Subject - Form: ECONOMIE Subject: MARKETING| Item type | Current library | Shelving location | Call number | Status | Notes | Barcode | |
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Livre
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Bibliothèque Centre d'Etudes de Carthage | Magasin | IID/LAM (Browse shelf(Opens below)) | Exclu du prêt | 15 976 | 25866 |
Bibliogr.
Index
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